How did Stroh's become one of America's most iconic beer brands? Join Jeremy Dimick, Director of Collections and Curatorial at the Detroit Historical Society, as he uncorks the fascinating history of Detroit's hometown brewery. According to company legend, Bernhard Stroh was on his way to Chicago when his ship stopped in Detroit. After stepping ashore and liking what he saw, he established a small brewery on the city's east side in 1850—one of 17 breweries operating in the city at the time.
From kegs delivered by wheelbarrow in the 1850s to becoming the third-largest brewery in the United States by the 1980s, Stroh's story is one of ambition, resilience, and innovation. Learn how the brewery survived Prohibition, weathered price wars, expanded to produce more than 30 beers, and became a household name. Along the way, you'll discover how the rise of Stroh's reflects the broader evolution of the American brewing industry.
This lecture is replacing the Detroit History College Symposium.