The Hustle

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Join us for the Hustle Gala on Saturday, February 3!

Thank you to our sponsors!  The Hustle was made possible by the Gilbert Family Foundation, Toyota Motor North America, AAA-The Auto Club Group, Bank of America, PNC Bank, JPMorgan Chase, and Dykema.

Media sponsors: Michigan Chronicle and The LEE Group.

As of the 2012 census, there were more than 60,000 small businesses in Detroit and nearly 49,000 of them were Black-owned. These businesses and the people who run them are often anchors in their communities: providing neighbors with opportunities for employment, recreation, support and socializing; as well as access to quality goods and services and skilled care. Yet these cornerstones of Detroit’s community had never been highlighted in our museums. DHS launched The Hustle in 2022 to celebrate Detroit’s unsung entrepreneurs with a series of exhibitions, public programs and events.

Since then:
•    Nearly 800 crowd-sourced nominations were submitted
•    34 Entrepreneurs were featured in a Detroit Historical Museum exhibit
•    More than 60,000 people have seen the exhibits
•    The project has garnered over 357,000 Media Impressions
•    2,468 people tuned in to 5 Virtual Programs
•    120 students participated in 4 Educational Sessions
•    925 entrepreneurs registered for the Hustle Resource Summit in November 2023

Our final exhibition, The Hustle: Detroit Unsung Entrepreneurs is open now through April 7 in the lower level of the Detroit Historical Museum. 

Still to come:
•    the Hustle Gala – February 3, 2024 - tickets available now
•    the Untold Detroit: Hustle podcast , April 2024
•    The Hustle virtual exhibit, April 2024

The following entrepreneurs were nominated by their communities and selected by a Community Advisory Committee who worked from an established rubric to choose honorees who truly represented Detroit Hustle. They were featured in exhibitions at the Detroit Historical Museum in 2022 and 2023.
The Fixers:
· Adrienne Bennett - Benkari LLC (18427 W. McNichols Rd., Detroit)
· Jarrel Lowman - Handy Relocations
· Orson Porter - Orson's Collision & Auto Repair (19541 Grand River Ave., Detroit)
Shop Keepers:
· Djenaba Ali - Black Bottom Garden Center (9227 Goodwin Ave., Detroit)
· Algernon Bartell - Times Square Clothing / 42nd Street / The MadHatter/ The RedDoor / The Shoe Box / Suits 4 Less (19150 Livernois Ave., 17301 Mack Ave., 19164 Livernois Ave., 19330 Livernois Ave., 19186 Livernois Ave., 19131 Livernois Ave., Detroit)
· Emmalene Hunter - The Fashion Place (Fisher Building, 3011 W. Grand Boulevard, Suite 114A, Detroit)
· Frederick Paul II - Fahrenheit 313 (20114 Livernois Ave., Detroit)
· Candace Williams - Barks Fifth Avenue (19359 Livernois Ave., Detroit)
The Stylists:
· Danyell Bragg - Hair By Danni Bee (19190 Greenfield, Detroit)
· Lorenzo Pearson - Untouchable Empire Unisex Salon (15758 Wyoming, Detroit)
The Foodies:
· Bert Dearing - Bert's Marketplace and Jazz Restaurant (2727 Russell St., Detroit)
· Nya Marshall - IVY Kitchen + Cocktails (9215 E. Jefferson Ave., Detroit)
· Seajoseffer ("Joe") Spencer - Louisiana Creole Gumbo Restaurant and Food Trucks (2051 Gratiot Ave., Detroit)
· The Thomas Family - Sweet Potato Sensations Bakery (17337 Lahser Rd., Detroit)
· Raphael Wright - Neighborhood Grocery (500 Manistique, Detroit)
Artist and Entertainers:
· Cathryn Coleman - Bouncing Around the Motor City (13238 Fenkell, Detroit)
· Kelli Cooke and Jordyn Watson - Selfie Museum of Detroit (719 Griswold St, Ste. 170, Detroit)
· Carl W. Hollier - “DJ Invisible” & Invisible Entertainment
· Khyiana Tate – Signing with Khy
Creators and Makers:
· Luci Butts - Chilled Peels Lemonade
· Ali Evans - GODNII
· Akil Alvin - Digital Detroit Media (DDM)
· Sherrie Savage - Naturally ILLustrated, LLC
· Emmanual Smith - “Mr E in the D”
· M. Kay Willingham - Art in Motion (19939 Livernois Ave., Detroit)
Helpers and Caregivers:
· Patrick Hines - Functional Fluidics (440 Burroughs St., Ste. 641, Detroit)
· Khali Sweeney - Downtown Boxing Gym (6445 E. Vernor Hwy., Detroit)
· Alison Vaughn - Jackets for Jobs (5555 Conner St., Ste. 2097, Detroit)
· Latricia Wilder - Vibe Ride Detroit (1026 Randolph St., Detroit)
· Richard Blanding - Scrap Soils (21566 Orchard St., Detroit)
· Marc D'Andre - 7Mile Radio
· Arthur C. Davis - “A Work of Art” Executive Protection
· Mykolas Rambus - Hush
· Tyrell Slappey, Terrance Crowell, and Markita Richardson - Round 1 Gaming Lab
Photo by Monica Morgan